Originally Posted by
JudeS
Surely I am not the only one who is slightly miffed that folks can get gold status without ever setting foot on EK metal. Surely an award programme should be firstly for loyalty to the brand and bums on seats??
Only from the point of view of the customer!
But for the airline, a loyalty program isn’t there to reward past loyalty, it’s to induce future bookings - and if other people pay for the marketing (like credit card companies or hotel schemes), then all the better for the airline!