I don't have any rent or HOA payments, though. So for me the credit card has to earn its keep - and an initial signup bonus has to be good enough that I don't look elsewhere instead. Frankly, it doesn't even have to be $10k at 5X - most of the time I don't really have an easy ability to create that much spend. Once a year there is the opportunity to combine property taxes and estimated taxes, but the rest of the year it would be quarterly estimates, and I don't want to overpay that much when I could instead earn 5% (minus taxes).

If I had rent or HOA payments, I would probably more motivated to sign up for the card. And maybe they would be more motivated to offer me a bonus.