Originally Posted by daniellam

As someone who usually books the highest category room type or sometimes even book a suite outright, there should be more upgrade options for me to choose from compared to those who simply book the lowest category standard room type. Marriott needs to have a program which incentivizes guests in booking higher category room/suite types at the onset and generate more revenue.

For example, a hotel as the following room/suite types:

Standard Room
Deluxe Room
Grand Deluxe Room
Junior Suite
Standard Suite
Deluxe Suite
Grand Deluxe Suite
Specialty Suite (at hotel's discretion)

The highest upgrade possible would be as follows:

Original type booked --> Highest possible upgrade

Standard Room --> Junior Suite
Deluxe Room --> Standard Suite
Grand Deluxe Room --> Deluxe Suite
Junior Suite --> Grand Deluxe Suite
Standard Suite --> Specialty Suite
Deluxe Suite --> Specialty Suite
Grand Deluxe Suite --> Specialty Suite
Specialty Suite (no further upgrade)

Originally Posted by ftrichard

I understand your logic. But the process is way too complex to be successfully implemented (I hate to think how the IT Change Request would be defined and costed and what its probability of success would be) for an enhancement that would generate no additional direct revenue to Marriott so where's the business case? Nice idea but don't hold your breath.