I would be much happier if they had taken a page from Southwest’s playbook and did something like, “Book today and get one free 50% off coupon for future travel!***”

*** Must book today only for travel completed 1/6/24 through 1/9/24 excluding 1/8/24. Not valid on existing bookings. Coupon will be issued on 2/5/24 at noon CT and expires at 8:59pm CT on 2/5/24. Coupon is valid for new bookings only, for travel between 3/2/24 and 3/7/24. Coupon valid on Saver fares only. No changes or IROPS permitted.”