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Thread: IAG Capital Markets Day - 21st November 2023.
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Old Nov 23, 2023 | 1:21 am
  #76  
binman
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Originally Posted by FlyingSquirrel_
BA is playing on the fact that the only "proper" pan-African airline is Ethiopian Airlines. They virtually have no competition for flights from Lagos to the rest of the world. These flights can be sold at a huge premium. BA also flies the A350 mainly there, it is a very profitable aircraft (as is the 787 for example).
Some years ago I was told by a BA manager that the best marketing in Nigeria was to print the price of the ticket on the ticket wallet. (Paper ticket days)
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