Do you remember a few years ago there was a viral video or something where someone compared 3 brands of ice cream sandwiches, and found that the Walmart one wouldn't melt even after sitting outside for like an hour?

I think UA's ice cream lately is that same kind of thing. Even if it's served after several hours and seems relatively warmed up, it is not melting. I have a suspicion it's this loaded with gums/stabilizers/etc stuff to get it to survive longer under transport. It's for sure not just traditional ice cream -- it might've been at some point in my memory, but not any more...