QUOTE]I hear the sounds of someone being taken in by an awful lot of spin.[/B][/QUOTE]

You are right..I am - (so long as that spin is being followed by some kids charity ending up with 1m$/pounds more at the end of it)--who cares if it was spun to get there. In fact, I consider that sponsorship--it happens all the time-A company pays to put their name on some charity--what's most brilliant about this is that BRANSON COULD END UP MAKING BA PAY FOR HIS ADVERTISING!!

IMHO-All that the public is going to remember is:

1) BRANSON thought of an idea to help some poor children

2) Some poor children can eat because of BRANSON.--It won't matter if BA actually ends up making the donation..(BA will become the follower-NOT the leader.

No one other than BA / BA employees will be complaining about the spin..as in this case..the end will justify the means