So on Sunday I'm flying from FRA to DMM and received the pre-flight servicing email with the usual gubbins. However what's new is the ability to pre-select my main course with some additional options that aren't available on board.

Clicking the link, did indeed get a choice of six mains, so went for a roast beef and what look like roast potatoes. As I can't have a Sunday roast in the pub, this will have to do.

However, whomever design the UI is on another planet. It's done as a "shopping" experience, and all four segments are displayed (however only one of them is selectable). Once you manage to step through the process you do get a confirmation.

I pointed this out to a colleague who's travelling with me, and they went into manage my booking to find the link. It's not there. There are no entry points what-so-ever from Lufthansa.com.

It appears to be hosted on a completely separate URL with no links from the main site.
https://www.pre-flight-shopping.com/

My guess is that this was the only way that they could get the functionality implemented quickly, and that integration will come in time, however again, the UX is crap.