FlyerTalk Forums - View Single Post - understanding of cpp value calculation
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Old Nov 1, 2023 | 1:08 pm
  #4  
littlepink
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Join Date: Mar 2023
Posts: 21
Originally Posted by findark
At a minimum, it should be evaluated on a half-round-trip basis unless one-way travel is what you actually need. Award flights make an excellent choice for one-way international positioning exactly because of that discrepancy.

Bloggers whose business is selling clicks on how to generate "miles" will of course torture the accounting to inflate their cpm.
Thank you, I think you have a fair point.

Here is another of my example, Let's say I want to redeem a Business Class outbound flight and an Economy Class inbound flight. To calculate the cash value of the flight:
  • Case 1: if using half-round-trip basis you mentioned, then the price is going to be half-business-round-trip-price $490 ($980 in full) + half-economy-round-trip-price $210 ($420 in full) = $700
  • Case 2: if using single ticket face value, then the price is going to be business-one-way-price $1100 + economy+one-way-price $360 = $1460
Which one do you think is the better case to compare?
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