I was wondering how Air France is being promoted as the “premium” brand of the AFKL Group with KLM being basically a more standard product, but when comparing the European business class products on flights longer than 2h I think it becomes interesting.

From my experience, the protocol seems to be as follows:

AF

- Welcome drink rarely (only on some flights as a small bottle of water);
- Cold meal created by a French chef (with real cutlery);
- 2 options of sweet options after the meal (biscuits, chocolate etc. depending on the season);
- Cold refreshing towel in a plastic package;

KLM

- Welcome drink in a glass;
- Hot towel service;
- Cold meal in a Wanderbox (with cardboard cutlery);
- Hot snack / sandwhich after the meal;
- Tea/coffee in a porcelain cup and usually a small plate;

If KLM would have offered a hot meal instead of the Wanderbox it might have a very solid business class product on longer European flights, far above Air France when it comes to the smaller details that actually makes it feel like a more premium experience.🤔

What is your take on this, which product makes you feel more like a premium passenger when you fly longer European flights?