Originally Posted by lowfareair

The thing that surprises me about Frontier, especially as they have a lot of routes that could generally compete with the legacies on schedule (e.g. PHL-RDU/MCO/CLT), is that they don't offer a "main cabin" fare bundle from the get-go, which is what corporate travelers need. They could get more corporate travelers (especially small business owners as well as managers whose bonus is partially based on reduced expenses/budgets) if they would offer a fare with a carryon, seat assignment, and possibly no change fee at booking.

PHL-CLT for a midweek trip next week is $167 r/t on Frontier, $474 r/t in AA Main Cabin. Adding a carry-on, cheapest aisle seat assignment, and flight flexibility a la carte makes F9 $321 r/t. They should offer that as a "Businessperson bundle" or something in a way viewable on 3rd party sites like Main Cabin vs Basic Econ is for AA flights. For this, I'd price it at $249-$299, still cheaper than AA to target budget-conscious businesspeople, but doesn't require the cumbersome aspect of paying extra for certain items and hoping the company will reimburse (my former company would not reimburse for assigned seating, for example, but would reimburse for Main Cabin fares that include it).

Also would get around the fact that many companies simply exclude all Basic Economy bookings from their corporate travel portal, so including flexibility in this product would likely get more companies to at least offer F9 as an option.