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Old Oct 24, 2023 | 7:39 am
  #10  
TerryK
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Originally Posted by EuropeanPete
In the US, most W's are basically a different colour Westin/ Sheraton/ whatever. Or worse (a lot are pretty grotty and out of date)........
W was established by Starwood as a Lifestyle brand, not a Luxury brand. Marriott repositioned it as a Luxury brand. There are significant differences between older and newer W properties. Some of the older W properties were removed from the brand as they cannot be positioned as Luxury. W New York (the original one) and W Suite Silicone Valley (rebranded as Aloft) come to mind.
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