Originally Posted by
Jumper Jack
That would very likely affect conversion. And also affect cash rate purchase as well, since its designed for toggle between the two.
Assuming the hypothesis is that redemption value are low, it pushes for quick conversion of a cash sale.
How would it affect conversion if, in order to book, you’re required to log in anyway - and presumably, for MOST people searching, they already have miles locked into AC, hence being a captive audience? I would argue if the number of people who say “ugh, logging in to do a simple award search is annoying” is close to 100%, and the number of people who subsequently abandon and go elsewhere on that basis alone is absolutely zero.