I look at my fellow FC passengers every week and wonder who could be paying full F. I see most with Plat or EXP bag tags so not them, and a couple i know muse be non-rev.

I fly most weeks from DEN-MIA. Price is not a huge issue, but I buy a week or so in advance when I know my schedule. My tickets are usually in the 250-400 range. Why anyone would pay the full Y of $1400 or $1700 full F is beyond me. Even last minute prices restricted are under $500 usually. If I throw away 2-3 tickets a year, who cares at those prices. Lots of room for that when I Full Fare ticket is over $1000 more.