By pure coincidence, I stayed at two Curio hotels back-to-back, the first one The Royal Senses in Crete, and now The Morrow in DC. Both hotels had terrible pillows. I guess this is the brand standard. I found both pillows to be too thick/too plush. For me, key for a good night's sleep is a good pillow. One of the two pillows was slightly lighter than the other. I'm actually not 100% sure what to make of the Curio brand overall. Is it a luxury brand? Is it not? Unclear to me. Neither properties had other pillows to offer.