Originally Posted by
hirohito888
Historically and still up to today on most routes, Air Japan has been operating as a sub-brand carrier under NH, providing the same service and seats as expected on NH.
In 2022, they announced that Air Japan (NQ) will be rebranded to a medium haul carrier with LCC pricing.
In 2023 (today actually), NQ announced first route NRT-BKK starting in 9FEB24 6x weekly. They will be operating 787-8 in all Y config (324Y).
Maybe I expect too much, but it seems to be that when Air Japan starts rolling out their own operations as an LCC that will be more apparent in the booking process on UA, assuming NQ even remains/operates as part of the JV with ANA.
Right now Air Japan is like United Express/Go Jet. But as I understand it, AirJapan [no space] would be like if United spun off United Express into "UnitedExpress" (or TED), changed seating, branding, and fare structure. If United continued to sell those flights as United Express flights without some sign it was a different business model I think it would run into a lot of trouble with consumers.