Carlos speaks wisely (except I'm not a fan of the seats)..
AA could triple what they spend on wine and I still wouldn't drink it. Emirates, JAL, Cathay have drinkable wine in First, but even then, the wine in J is weak.
It's all about the hard product. The 772 coffin style J seats are weak. At one point, when the 77W seats were relatively new, they had the best in class. They need ot focus on that, not doors to make the coffin complete.