Originally Posted by
Tide_from_PAE
Richard Branson said something along the lines of AS was making a huge mistake not keeping the Virgin America name (which AS was/is still paying him the rights to use).
He was just upset that VX failed.
The brand isn't going anywhere because Alaska will never have any kind of East Coast hub. The closest thing to a new "hub" will probably be SAN, along with some expansion of routes at SNA. But AS' model outside of Alaska, Seattle, and a few transcons they took over from VX is to cherry pick.