Originally Posted by
psychtobe
What's the benefit to HH?
Hotel Awards 101 coming up...
HH pays the franchisee hotel owner relative peanuts for the award nights. Big profit for HH to sell you points and then have you burn them straight away. In fact, more profitable than you booking a cash rate and Hilton taking its commission out of the top line.
Hotel owners don't like it so much, but it's part of the package of getting customers to stay simply because it is a Hilton-branded hotel.