FlyerTalk Forums - View Single Post - SAS Chapter 11 Bankruptcy & SAS FORWARD Restructuring Plan
Old Oct 4, 2023 | 12:28 pm
  #351  
copperred
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Originally Posted by gojko88
I'm not so convinced about that. The point of loyalty programmes is to offer value to consumers that have a choice of airline, and those are not necessarily the largest spenders. I also think that AF/KL have their hands pretty full at the moment to be thinking about a major overhaul of Flying Blue simultaneously.
No, the point of an FFP is to drive revenue to the airline for profit maximization.
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