Don’t understand me wrong, I’m not saying that I’m a huge fan of the world and loyalty going only for raw cash. I’ve grown in the same mileage/points world as most of us and spent lot of time searching for LH J deals from all possible corners of the planet.

What I’m trying to say is that AY used to have (and for some time will still have) corporate deal segment runners who made high status by flying cheap short segments earning AY next to nothing.

Also, the old system rewarded those Finns who connected via HEL but still paid more or less same as HEL based customers. Always 2 more segments for every trip.

Third example could be giving same points (and in many cases even 20-25% more, again compared to AY home/HEL based pax) for tickets costing anything between 1500-4500€ to a long haul destination, simply based on where the customer lived/originated.

All I’m saying that the new game is more simple, and also it is equal, more than today, at least, and further it does not encourage flying just for the purpose of flying either as those who want/need to buy status, for whatever reason, can simply pay more and fly less.

New AY program will be rewarding their home base pax, on AY flights, that is (OW cases/tickets still TBC). Tickets ex-HEL are often most expensive and no advantage, from tier/Avios perspective, given to others anymore.