Originally Posted by
steveholt
Clearly, DL thinks setting $75K as a threshold for lounge access is a figure that will encourage more people to spend that amount than who do at the moment. If they're right, the average spend per DL cardholder will rise. I'm not saying they're right, but that's obviously what they're thinking is a legitimate incentive.
Without some in depth market research it's hard to know what people will decide, but one would imagine anyone who cares about status and perks enough to spend $75K on a Reserve or Platinum card would also know that's a ridiculous waste of spend. You can get $1500 for that on a double cash card and buy a SkyClub membership with cash to spare. So maybe there's an "incentive" for people without the ability to do basic arithmetic.