Originally Posted by
matchbox20_is
I'm really not sure why they increased the prioritization of MMs over Reserve cardholders for upgrades, then. Is rewarding past loyalty over current Amex revenue going to help them in achieving the $10B target?
Prioritizing MMs over Reserve cardholders for a ever-decreasing number of upgrades when there's no way to audit whether Reserve cardholders are actually missing out on those upgrades in practice isn't going to represent much more than a drop in the bucket given these changes. Incentivizing the average DL cardholder to spend ~$10K more per year on their card would dwarf any concerns about upgrade policy.