Originally Posted by
steveholt
I think there wouldn't be much trouble adding this to their calculations. I'm sure AMEX happily passed them data about expected spending from their cardholders and has a lot of people who spend a lot of time thinking about this stuff.
The attitude expressed here that this is some fly-by-night "$60K MBA" making these decisions on a lark is just naive, I'm sorry.
I'm really not sure why they increased the prioritization of MMs over Reserve cardholders for upgrades, then. Is rewarding past loyalty over current Amex revenue going to help them in achieving the $10B target?