Originally Posted by
Polytonic
This is so at odds with their stated target demographics though (Millennial/Gen Z). If their target customer base is getting younger, and they want to drive cobrand spend, setting your target above the median household (2-income) earning power seems bananas to me.
Delta’s C-suite has forgotten that the Millennials and Gen Z’ers now have to repay their student loans, there will be significantly less discretionary spend to go around. After the 12 month ramp up period when this demographic defaults, reported to the credit bureau’s and and Delta can kiss bye bye to additional co-branded sign-ups driving AmEx remuneration to $10 billion annually.
Delta ripped the bandaid off.