Originally Posted by
tods27
If they did that, it would be rebranded "business" and business would be rebranded "first", just so we could go back to the 2000s.
It's all just naming...
Names that include the word "business" are a problem for many corporate travel departments. Somewhat ironically, one of the main reasons business class caught on with businesses in the 80s is precisely because it was called "business" (instead of "first", which was too luxurious for them to stomach).