Originally Posted by
JimInOhio
United pretty clearly defines Polaris as the name for their long-haul international business class service. They aren’t saying Polaris is a certain type of seat other than you get a lie-flat which is found on all long-haul international flights anyway.
On the aircraft seat maps for planes equipped with Safran Optima seats, they do call the seats “Polaris” seats:
https://www.united.com/ual/en/us/fly...ft/787-10.html
It seems pretty reasonable for someone to book ORD-HNL on a 787-10, look up the aircraft on United’s own website, see those seats are called “United Polaris” seats, and conclude they’re flying in Polaris.
Of course, it wouldn’t make sense that United differentiates service by aircraft rather than by route, but that’s not necessarily obvious at first glance.