Ah but then it’d be, why does the person in row 10 get a meal and not me? I saw an unused meal tray in the galley after the IFM told me there were no spare meals. Shouldn’t exit rows be served first as more likely to have status pax. Shouldn’t crew go through manifest, sort it in CIV order, and distribute leftovers in that order? My OH and I were travelling together but I had to give my meal to them, how unfair is that? I have special dietary requirements, this practice unfairly discriminates against me…excuse me waiter, this meal is cold…

They could introduce to BoB “hot dish of the day. Ask cabin crew for today’s dish of the day option”. If anything, this is an unmonetized revenue stream…

Club Europe passenger wakes up ten mins after meal service. “Sorry sir, we don’t have a meal for you…you missed meal service…would you like to buy something from the onboard menu…”

If you want to have a business class meal, book business class. If you want to sit in business class, book a seat there.

Otherwise, to quote Fagin, shud up & drink yer gin!