As one who was singed a few times on BFT, I'm going to bite my tongue. That said BFT was an incredibly valuable resources that literally saves me thousands of $$ when I had much less discretionary income. So I am eternally indebted to Sheryl for creating an amazing resource that levelled the playing field with hotels and rental car companies and of course priceline. Thanks to BFT I stayed at the Waldorf Astoria NYC for $95 and racked up more than a few Hyatt FFNs which I used for resort vacations. Not to mention $20/day car rentals.