Originally Posted by
boat stuck
The lack of interest in China tourism from the US-aligned west is a direct result of the trade/tech war and an aspect of decoupling. The saturation of negative China coverage in Five Eyes media that started in 2018 when the trade war started accomplished its intended effect.
China's reactions do not help, of course, but China did not start the decoupling.
Things started changing markedly in 2013 in concert with China's drive to be more self sufficient via top down policies. While I don't think killing off inbound tourism was ever a stated goal in Zhongnanhai, promoting it hasn't been a priority in either.