Originally Posted by
lkrt
They earn 9 avios per pound, so around 7.7 avios per eur.
For Iberia Plus, which is based in Euro-land, Platino (Oneworld Emerald) earns 8 Avios per EUR, so very close to BA's 9 Avios per GBP, but then again they are the same company. For lower tiers it is 5/6/7.