Originally Posted by
HadesNL
Actually Indigo used to be touted as a conversion brand,
Is indigo considered a premium hotel like Crowne Plaza then? In Asia, Indigo is a five star hotel, however, I heard North American one's are a little bit worse. Also, why IHG need so many new brand when Intercontinental, Crowne Plaza(and the HUALUXE), Holiday Inn, Holiday Inn Express already forms an excellent line-up of product system.