Originally Posted by
valdor
I think another major issue is that China does very poorly when it comes to exporting its culture. Japan and Korea absolutely dominate the international cultural scene in pretty much every Asian countries I've lived in, and most people as a result want to visit there more than they want to visit China. That is unlikely to change any time soon given how censorship in China severely restricts the development of the cultural scene the country would need to compete.
This is very true but does not explain the 2019>2023 drop. I recently heard about
https://www.wuxiaworld.com/ where people are translating Chinese light novels into English
Korea and Japan do a good job at this and I view Kpop as a form of soft power.