FlyerTalk Forums - View Single Post - Why has BA not resumed direct flights to Kuala Lumpur
Old Aug 10, 2023 | 9:47 pm
  #57  
Philippine333
 
Join Date: Jul 2023
Posts: 13
Originally Posted by subject2load
Why so …… ?

BKK is served daily by Thai from LHR non-stop ……and likewise ICN, by Asiana.
Plus, Asian carriers offer better services to these routes than BA does. BA honesty is struggling in Asia, and they need lots of frames for that, the market is extremely competitive, demand for BA service to Asia is still fairly low, and plus, routes to the East burn lots of fuel. For the foreseeable future, I expect these planes would be better used to open up another USA route where there's a better chance that the money can be made.
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