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Thread: IHG’s New Midscale Conversion Brand – Garner
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Old Aug 8, 2023 | 3:48 pm
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Ldnn1
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Interesting, good spot. More detail in the presentation here: https://www.ihgplc.com/en/-/media/ih...D4D52A0F27DF3F

Of note (slide 21): targeted conversion Cost Per Key ~25% lower than Holiday Inn Express conversion
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