Included within IHG’s financial results today - they’re going to be launching a midscale conversion brand in the US (positioned slightly below Avid; looks similar to Hilton’s Spark). They say they have over 100 definitive expressions of interest and it has potential to have 500 properties in 10 years.

https://www.ihgplc.com/en/news-and-m...o-30-june-2023