I love the obento box, and I always reserve it. I have heard someone not liking it at all. So, it all depends on personal preference. If you have not tried it before, it definately worh a try. To be honest, I did not sense any specific "enhancement" to the obento box. The entree has been consistently fish for me whenever I fly for some reasons, and it is quite good for airline quality fish. I personally think the box from HKG - NRT is the best.