Originally Posted by
TravellingChris
The idea is to emphasize the value of being active in the airline's FFP. Many travelers are cynical about seat availability in general for customers attempting to redeem miles. The idea is that the airline provides entire flights to popular holiday destinations, with seats limited just to members for award redemptions, to counteract that perception.
AC offers every seat on every flight to Aeroplan members who are redeeming points (...or paying cash).
If anyone has a different perception, they should try redeeming points sometime.