Originally Posted by
golfmad
- Why are BA punishing their most loyal customers?
- Why are BA telling us on line one of their email communication that this is an improvement for members? We know it's not true. They know it's not true.
Today has been a bad day for the relationship between members and the BA Executive Club. It's sad to see it unfold.
The answer to the (rhetorical?) questions above is “money, money, money”, and we aren’t BA’s honey.
If BA/IAG management have to consider how they are performing for shareholders relative to the US3 airlines, then this development should be both expected and understood to be a natural outcome in an environment where the competitive landscape is lousy for consumers and placating the financial market players is the order of the day.