We visited for tea several weeks back.
It looks like 'just another', totally beautiful, traditional/riad style hotel. On the bigger side, made up of several riad buildings. But still feels relatively boutique-y (sized).
Didn't see actual rooms but the property was one of - no joke - 9 or 10 hotels we saw around greater Marrakech that we would have been thrilled to stay at.

(In fact we only walked through one we wouldn't have adored, Nobu.
Which was also beautiful and well designed.
Only a much younger crowd, and the 'buzziest' joint going, loudest beats, most IG-selfies, etc. Much more upscale than W, but near-similar vibes (at least at the best space: pool.)