
Kiss it goodbye, Idine! I will no longer be going out of my way to utilize IDine restaurants with this change. Idine started going downhill over a year ago when some of the restaurants began cutting back on the number of days miles would be awarded (namely Friday and Saturday nights). Then they cut back on the number of miles at some restaurants (from 10/$1 to 5/$1). Now this.
There is absolutely no way I plan to frequent more restaurants in order to earn less. Even if they offered the old 10 miles/$1 at the highest tier, I don't see myself making more "dining runs" to get there. At the lowest tier, 1 mile/$1 with Idine is basically equivalent to the car rental agencies. I used to give my business primarily to Hertz and Avis when you could earn 500 miles per rental. When that was cut to 1 mile/$1, I stopped giving Hertz/Avis all my business and don't even factor miles into the equation any more unless I need a rental for a larger promotion. Now I choose my car rental firm based strictly on price and take whatever meager miles they will provide me. With Idine, I will do the same except restaurant quality will be my lone criterion. Sadly, there are very few Idine restaurants I would assign the "high quality" label too....guess I won't be visiting many (if any) IDine locations next year.