Originally Posted by
sdsearch
After I'd had my Amex Hilton card for many years, I noticed an offer to upgrade to the Surpass card with an upgrade bonus, and took it. And then about a year later, I noticed an offer to upgrade from the Surpass card to the Aspire card, again with an upgrade bonus, and took it. So despite the "lifetime" lockout on signup bonuses at Amex, I got three bonuses without changing card accounts. So that's one reason to start with the free card, because you might get an upgrade offer later.
The once per lifetime language is per card type though - not card family. We’re the upgrade offers better than the public offers for new card accounts?