Originally Posted by
entropy
for supposedly smart money, Goldman was pretty dumb here. I never understood why they went for the lower-end consumer rather than the "aspirational" HENRY's (the amex plat types) where they could have significant cross-selling with wealth management.
A lot of HENRY's get Apple products too, but Apple, like AMAZON, has a broad base.
Your comment reminded me of 1-2 years ago when Chase was (rumor) looking to dump their Amazon card, which may or may not be profitable for JP MORGAN.
On a side note, I'm normally an Android/Windows/Linux guy who is also has 5 Amex cards. Does anyone think it would be worth applying, hoping that Amex takes over the portfolio, and starts offering MR points?