Those are an ad placement that, similar to banner ads on the top and sides of the page, pulls from a selection of fill options based on bidding, the person browsing, geolocation, and some other factors. I'm guessing a Russian company is targeting Russian-speakers in Western Europe, likely their diaspora.

I follow (what I believe is) your line of thinking that it's a hilariously blatant scam. I will see if we can pull it from circulation.