Interestingly, earlier this week Alaska Airlines announced service to NAS from LAX and SEA starting mid-December: https://news.alaskaair.com/alaska-ai...mas-caribbean/

Looks like they're planning to compete directly against JetBlue, at least on the LAX flight. With their strong west coast presence I imagine they will command a larger market share especially from connecting cities, though JetBlue will probably have the higher-end market with Mint.

-J.