Seems to me that we are still on a year over year trend of there being fewer packages of worth on sale and thus it becoming harder to grab them because of that too.

In earlier times the package quantities used to be significantly more in number than they have become. But it’s not like the organization sponsor companies’ ability to expense and get related deductions is much lower now than in earlier times.

But marketing expenditures often get toyed with when times are perhaps too good or expected to be bad and earnings management is the driver of the day.