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Old Oct 2, 2003 | 11:35 am
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BahrainLad
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Join Date: Jul 2002
Location: London
Programs: BA Gold, LH Sen, MUCCI, Junior Jet Club.
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BA Online Adverts: Positioning?

Have recently noticed a profusion of BA adverts on the web...both traditional banners but also some really quite natty flash animations (one of a ticket wallet opening with two boarding passes, the other of people reclining in a NCW seat).

I _thought_ they were only on NYTimes.com, but then I popped over to Economist.com and they're all over there as well! Obviously BA are targetting a particular type of passenger (...and I'd like to think that I am one of them )

Anyone know how much this is costing, and where else they are. They're good adverts and they certainly get my attention!

[This message has been edited by BahrainLad (edited 10-02-2003).]
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