Accor has been having multiple brands on one site or in close proximity to each other for years in France. There are many sites in France with, for example, an Ibis and Novotel in separate buildings next door to each other. Recently I drove past a site with a full house of the three Ibis sub-brands, Ibis, Ibis Budget and Ibis Styles all together, with an even more budget Formula 1 just across the road.