They just launched their new campaign … tv and online.
With over 500 flights every single day, we have a flight for that.
That’s essentially it. Nothing about great destinations or an amazing travel experience or comfort or service or rewards.
It’s just … “we have flights”.
Is their target audience people who didn’t know WestJet had flights? That they’re an airline?
Or perhaps they’re pumping up that they have a more robust schedule than Flair, targeting fliers who value cheap and nothing else?
I don’t get it.