There is a lot of comment in the thread about wine in business and first. But is it really important?

I ask, as on a recent LX (Swiss) flight the couple in front of me just asked for red and when the steward asked which one they did not know and said ‘what do you recommend’. A month ago on EY (Etihad) I witnessed a similar occurrence. Both J flights.

Is wine actually important to passengers; it certainly is on FT but in the flying world it may not really matter. Would wines influence your flying choice?